Fashion Tech Forum || Connecting Brands and Talent With Fashion Tech Forum
Fashion Tech Forum & Karen Harvey Consulting partnered with HYPERHYPER to establish a networking platform that would compliment their existing scheme of fashion and technology forward properties. We worked with FTF to establish a new brand identity and build an entirely mobile friendly site in just 11 weeks.
Simply The Work: INDX provides Fashion Tech Forum's exiting network of world class talent common ground to showcase their work. Low ask-talent profiles allow members the ability to exhibit their work in beautiful, and decidedly minimal fashion, placing emphasis on the work itself.
Custom Tools + Career Opportunities: FTF was in the unique position of having already accrued an extensive network of esteemed brands and established fashion professionals. The opportunity lay in transforming this network into a community. Our challenge was to create a simple-to-use tool for facilitating connections between brands and talent, allowing them to build truly valuable creative relationships.
We created brand and talent specific dashboards for at-a-glance views of all relevant site activity. Tools for distinct user sets -- such as job listings for talent -- were built with a truly user-centric approach in mind.
News + Original Content: We wanted INDX to give talent a true sense of potential employers' culture, and provide value beyond placement. Exclusive interviews, videos, and more offer pre-approved talent a unique, behind-the-scenes look at INDX partner brands.
Through working closely with FTF, we established a unified strategic approach that allowed us to view the product as a system. All site elements were established with specific goals in mind, and product decisions were made with respect to a larger system which would be built upon in later iterations. This lean approach allowed us to effectively prioritize, and build an MVP that achieved all core site objectives.