A&E's Read My Lips  ||  Interactive Story Telling


A&E wanted to bring the excitement and intrigue of their televised properties to their viewers on a new platform.  Read My Lips gave A&E a new way of telling stories, allowing users to interact with original content and characters created by their favorite romance novelists especially for the app.


Stories From Multiple Perspectives:  Users are able to interact with characters in a chat-like interface, allowing them to hear the story from multiple perspectives.  After hearing one side of the story, users can engage with another character's perspective, or simply jump ahead.


In App Purchases:  Best-selling romance novelists penned original content created exclusively for A&E's Read My Lips.  We worked with our partners to create parameters for building these interactive stories, only available for purchase in the app.