The INDX
Client
Karen Harvey Consulting
Agency
HYPERHYPER
Responsibilities
IA, UX, wireframing, prototyping, user research, usability testing
Fashion Tech Forum & Karen Harvey Consulting partnered with HYPERHYPER to establish a networking platform that would compliment their existing scheme of fashion and technology forward properties. We worked with FTF to establish a new brand identity and build an entirely mobile friendly site in just 11 weeks.
Simply the Work
INDX provides Fashion Tech Forum's existing network of world class talent common ground to showcase their work. Low ask-talent profiles allow members the ability to exhibit their work in beautiful, and decidedly minimal fashion, placing emphasis on the work itself.
Custom Tools + Career Opportunities
FTF was in the unique position of having already accrued an extensive network of esteemed brands and established fashion professionals. The opportunity lay in transforming this network into a community. Our challenge was to create a simple-to-use tool for facilitating connections between brands and talent, allowing them to build truly valuable creative relationships.
We created brand and talent specific dashboards for at-a-glance views of all relevant site activity. Tools for distinct user sets -- such as job listings for talent -- were built with a truly user-centric approach in mind.
News + Original Content
We wanted INDX to give talent a true sense of potential employers' culture, and provide value beyond placement. Exclusive interviews, videos, and more offer pre-approved talent a unique, behind-the-scenes look at INDX partner brands.
Through working closely with FTF, we established a unified strategic approach that allowed us to view the product as a system. All site elements were established with specific goals in mind, and product decisions were made with respect to a larger system which would be built upon in later iterations. This lean approach allowed us to effectively prioritize, and build an MVP that achieved all core site objectives.